Website Review

healthappeal · Joined: 05 Mar 2008 Posts: 67 Location: St. Cloud, Florida

I am very happy to be introduced to this site by my new friend; Yvette Mason. She felt that you may be able to assist me with a review of my site.

http://www.gojihealthappeal.com

My target audience is mostly for experienced network marketers - they know how all of this works, and would understand things like the compensation plan. My secondary goal would be to attract customers to purchase the product.

My site currently gets anywhere from 5-30 new visitors a day, but RARELY do I have someone that goes that extra step and makes an inquiry. Return visits are shameful.

Thank you in advance for your review and consideration!

Joan

karadawn · Posted: March 5, 2008, 7:43 pm Post subject:

First let me say your numbers seem normal to me. As you have found out, it really is a numbers game. In my experience it takes at least 100 visitors or more to pull in one sale. When you have a newsletter this helps.

Which brings me to my first point. I see no newsletter or ecourse of any kind. Your return visitors are going to be very very low without something to bring them back to the site. A newsletter can fix that.

What is there to write about? Sales, testimonials, maybe even a "case study" about how you feel each week while drinking this. Like from when someone first starts up to several weeks later. You could also do a "health and wellness" newsletter with tips on living healthy (with a link to your product at the end of each newsletter, of course).

As far as the site itself goes, you have a nice layout. The links are a bit hard to read though. That's just me, I'm a bit picky with easy to read text and links. I know we want them to stand out and look nice, but being able to read them is important too.

I see most of the navigation links go to your company pages. That's alright, but I really would put more of your internal links there instead. The purpose of your site is to inform them more about the product before they go to your company site.

I see right there on the home page you have some WONDERFUL topics that I would love to see in a navigation. Even some of the topic links in your current navigation could be going to internal pages on your site. We know what the company thinks, but what's YOUR view of the product and business? Those are things I'd be more interested in.

Another reason I would lead with your own pages instead of the company pages is one of those links is dead. The "make money" link goes to an error page. Instead of sending them to your company site (or in this case, a dead link!), put your contact information on this page instead. Give a layout of the business opp, when you started, and why. Then let them know how they can join too (link to your company site, your contact information, etc). Give them several different ways to "sign up".

Finally I have to make mention of the SEO aspect of the site. Go to this site and enter the term "Goji Juice":
http://freekeywords.wordtracker.com/

Look at all those keyword phrases! Are there pages you could be using one of those phrases on? Remember you want EVERY page of your site to have a different title or main keyword phrase. I see some other phrases that you could use for NEW pages on your site even. How about the term "how long has goji juice existed?". Think you could do a page on that? I bet you could!

With the number of terms and interest I see from a quick keyword search, I know you could be pulling in several hundred visitors a day EASY with the right keywords and good content. You are on the right track!
_________________
~Kara Kelso~
Advertising on Idea Queen
Over 700 daily unique visitors, great rates!

Prairie Soy Candles
Handmade Soy Candles - no dyes or additives!

healthappeal · Joined: 05 Mar 2008 Posts: 67 Location: St. Cloud, Florida

Kara. Wow. You're really sharp! I really like your advice too!

Regarding the newsletter - I think I'm a bit 'old school.' Is this part of the webpage (another page), or is is something that is created in a Word document, or Adobe Professional, or some new webpage? I'd love to have a newsletter - I'm just really lost on that subject.

I like your suggestion of using the 'company' sites last. I'll definitely give that more thought.

Just to let you know - I am aware of the "Buy" button - the company just changed their website, and I'm waiting for my webmaster to make those changes.

Thanks, and once I get some 'adjustments' made, I'll repost here for your review!
_________________
Joan Bailey

Himalayan GoChi Juice
http://www.gojihealthappeal.com
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karadawn · Posted: March 21, 2008, 8:10 pm Post subject:

Arg, I'm sorry I'm not getting emails telling me about replies to posts. I'm going to have to look into that today. Sad