Resist the Urge to Jump

Lauren · Posted: July 10, 2008, 1:27 am Post subject: Resist the Urge to Jump

~~~~~~~~~~~~~~~~~~~~~~~~~
Direct Sales Helpers News
Tips you can use!
July 9th, 2008
~~~~~~~~~~~~~~~~~~~~~~~~~

-------------------------------------------------
Editor's Notes
-------------------------------------------------

The summer slow down effects us all. While you may be noticing a drop in sales, resist the urge to jump ship so to speak and join another company. This week's article is all about resisting the urge to jump.

~Kara Kelso & Anita DeFrank~
http://www.DirectSalesHelpers.com

~~~~~~~~~~~~~~~~~~~~~~~
Resist the Urge to Jump
by Kara Kelso and Anita DeFrank

You did your homework on a ton of companies. You fell in love with the products of the company you picked. But sales aren't what you expected them to be, and you are barely making ends meet. Is it time to move on to another company?

The answer is a resounding "NO"!

There are certain things you need to know about all companies. For one, not everyone is going to be as excited about the products as you are. Second, the sales aren't always going to come easy even if the customers seem eager to buy. Most of us have learned this the hard way, but understand it's not always the products or the company that is at fault here.

Before you jump ship and throw away all the hard work you'll put into a particular business, you need to ask yourself several questions.

1. Have I given it enough time?
With any business it takes a minimum of 2 years to build a solid customer base. If you've only been working at this for a few months, you haven't given it near enough time.

2. Have I been active?
If you only book a few parties a year and do a few paid ads online, that's not all that active. Being active in a business means you spend every day you possibly can working your business in some way. Networking on business groups, while important, doesn't always count. It's an important part of your business, but by no means should be the ONLY task you do.

3. Am I promoting the products properly?
Sometimes taking a fresh look at our marketing tactics can do a world of good. Make a list of all the ways you have promoted your products and see what's useful and what's not. Selling candles in a business magazine isn't promoting properly (unless you are selling the business opp, but even then this should be done sparingly - remember your best reps are going to be your best customers first!).

4. Can the product be reordered?
If you are selling items that can only be purchased once, you may have a harder time building a solid customer base. This is simply because even a happy customer may not need to buy anything else you are offering. Products you can reorder, though, are much easier to sell again and again to the same person.

5. Am I doing all I can to sell?
This goes back to the active question, but is a little different. Not only do you need to be doing some task every day, you also need to be doing a variety of marketing. This would include online and offline marketing, as well as different forms of promotion with each. Online you don't want to just throw up a few ads and call it good - look into other options for advertising like building your own website, starting a blog, and writing articles.

Now there does come a time when you may start thinking it's time to call it quits. However, be very careful with this decision because if you switch companies you'll be starting completely from scratch. Also try to avoid joining multiple companies to "make additional money" - the fewer companies you have to focus on, the more successful you will be.
~~~~~~~~~~~~~~~~~~~~~~~
Direct Sales Products & Services
Our goal is to help you succeed!
~~~~~~~~~~~~~~~~~~~~~~~

Was this newsletter passed on to you?
Subscribe at:
Direct Sales Helpers News

~~~~~~~~~~~~~~~~~~~~~~~

Published By:
Direct Sales Helpers
Kara Kelso & Anita DeFrank