Is Adsense for you?

Lauren · Posted: February 2, 2007, 6:19 pm Post subject: Is Adsense for you?

Is AdSense for you?

It sounds so easy to get paid by simply running a few ads. But could
you be destroying your reputation and missing hundreds of sales just for
a few pennies?

If you own a website (which you should, even if your company provides
it!), AdSense can be a great source of revenue. You put up a few ads,
and then you start seeing the clicks coming in. First a few pennies, then
a few dimes ... before you know it, you are seeing several dollars a
day. Awesome!

However, if you are trying to sell a product, you could be losing out
on HUNDREDS of dollars. What's worse, you could be destroying your
reputation in the process.

When a potential customer hits your site, they have a specific idea of
what they want in mind. You only have a few seconds to sell them your
spectacular product. What happens when the first thing they see is an ad
for a similar product?

Those advertising on Google are smart cookies. They know how to write
some killer headlines that really pull in results. Now think - even if
your product is exactly what they want, if the other ad SOUNDS better,
how fast do you think your visitor is going to go running off? You just
got maybe 10 cents when you could have made several dollars. How many
times a day could that be happening?

What's worse - what if someone in your company is advertising, and you
just handed the sale to another rep? Direct sales is competitive
enough, you don't need to be giving away sales!

Get out of the "side income" reasoning right now. It's absolutely NOT
worth the lost "main income".

If you are looking for another way to pull in a "side income", consider
affiliate programs. Not only will you get paid better, but you have
full control over what you offer. It doesn't have to be competition, but
rather something that compliments your main products.

Just remember - AdSense doesn't belong on websites selling products!

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Kara Kelso & Anita DeFrank, owners of DirectSalesHelpers.com strive to help
women succeed in direct sales. For additional help with your direct sales business,
visit http://www.directsaleshelpers.com

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