Content is King - Even In Direct Sales

Lauren

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Direct Sales Helpers News
Tips you can use!
February 21st, 2007
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Editor's Notes
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This week's article focuses on something many direct sales reps miss -
how much you absolutely need content.
Last week we talked about how important your website is, so this week
we'll show you why it's important to add content to that new site.

To your success!

~Kara Kelso & Anita DeFrank~
http://www.DirectSalesHelpers.com
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Content is King - Even In Direct Sales
by Kara Kelso and Anita DeFrank
http://www.DirectSalesHelpers.com

You've heard it said a hundred times before - content is king. But did
you know this applies to those in direct sales too?

When your potential customer lands on your rep site, are they getting
all the information they need to buy? Or are they just seeing short
descriptions and price information? We've said it before and we'll say it
again - all direct sales reps need their own website.

Direct sales companies are only concerned with selling one way -
through reps. They aren't concerned about search engine optimization,
content, link exchanges, or any other methods of selling online. They pay you
because it's YOUR job to drive the traffic to the site and make the
contacts.

The only way to sell online (other than starting your own direct sales
company), is to offer content. Lots and lots of content. This is what
it all comes down to.

Here's just a few things you can use more content for:

- Search Engine Optimization
Search engines crave content. The more words on the page, the higher
the rankings for certain terms will be. If this is an area you are
concerned with (and you should be!), you absolutely need content.

- Articles
Write your own articles and submit them - you'll be amazed at how much
they increase your traffic.

- Product Reviews & Descriptions
Just imagine how many more sales you'll make if you give your buyers
more information. Give them details on how you used the product, why you
like it, how it worked for you, and what it could do for them. Or
better yet, details on how other customers used the product, why they liked
it and how it worked for them. They are more likely to buy if they are
given more facts and opinions about the product.

Learning to write online is an important skill, but not a hard one to
learn. It simply takes practice....which to get practice, you need to
write!

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Direct Sales Helpers News Published By:
Kara Kelso & Anita DeFrank