Stop the Slaughter of Innocent Copy!

Anita

Excellent - Must Read Article!
I would LOVE to hear any comments on this one Wink

Enjoy!!

Stop the Slaughter of Innocent Copy!
by Karon Thackston

It's one of the worst things to ever happen in the search engine copywriting field: the discovery of keyword density. I won't venture off into a discussion about whether keyword density is still a valid measure of search engine optimized (SEO) copywriting success. I will say, however, that the mere introduction of this concept led to the mutilation and destruction of innocent copy all across the globe. Without any regard to flow or customer experience, website owners around the world began shoving keyphrases into their copy like wild men. The results have been disastrous! Otherwise wonderful content has been utterly destroyed. This slaughter of innocent copy must stop!

Click here to read more ....
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Audrey · Joined: 07 Apr 2006 Posts: 642 Location: Santa Barbara

Anita,

I love the articles you find and bring to the boards. I'd like to share an article of my own to answer how I feel about the whole keyword thing LOL:

Choosing Keywords For Your Website

I want to share a story. Last week I became aware that I was out of return address labels. Instead of waiting until Sundays paper came and grabbing the insert offering this item, I decided to look online and find return address labels.

I went to Google and did a search for "return address labels". I clicked on the very first site listed. When I got there, I had no idea from their front page what they were selling. I scanned the page, did not see return address labels and so returned to Google. In order for this site to have been number one on Google, they had to have used “return address labels” somewhere in their site, but their front page did not have these 3 words listed there. Back on Google, I clicked on the link to the right, figuring someone paid money to be listed there. What I was looking for was the cheap 500 to a roll return address labels. When I got to this new site, the site someone paid to have listed under “return address labels” they had 6 pictures on the front page, all very fancy labels and quite pricy for what I was seeking. I did a quick scan of the page and did not see where I should click to find just inexpensive rolls of labels. Once again, I left the site.

So, it was back to Google, where I finally clicked on a page half way down the page, listed about 50 on Google and right there on the front page, I saw exactly what I wanted. I placed the order.

While it's wonderful to have your page on top, to be number one, if you don't have what the customer wants, they will click off. One thousand hits with no sales defeats the purpose of driving traffic to your website. Traffic does not equal sales. That site with the 6 photos would have done better to select a niche market and optimize for those keywords versus a generic “return address labels”

Choosing your keywords is important. Make choices that truly reflect what you are offering. Remember you can select different keywords for every page on your site. Choose the words that best suit the one page you are working on.

***
Audrey Okaneko has been working at home since 1983. She can be reached at audreyoka@cox.net or visited at http://www.recipe-barn.com
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Audrey Smile

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http://audreyshomebiz.blogspot.com

Anita · Posted: March 4, 2007, 3:01 am Post subject:

My oh my you can say that again!

There is absolutely nothing more frustrating than the situation you just described above. I honestly don't understand why people do that anyway. My time is so precious ... I wouldn't dare waste time trying to get people to my website for anything other than what I sell.

Do you really thing people who are looking for a book about a hourse is going to buy a book about a dog just because they came to your site first?? Uh no, they're gonna do exactly what Audrey did. They're gonna go back and search more!

Thanks for sharing Audrey! And I'm glad you liked the article I shared. I thought it was a great read (with an important lesson!)

Take care,
Anita Razz

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pattygale · Joined: 13 Sep 2004 Posts: 698 Location: Colorado Springs

Abolutely!

I completely agree with both of you. I've been doing a lot of research and studying about "web usability".

It is just amazing to read the studies on how people REALLY use the web and what they actually see on a website versus what we think they see.

Patty
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