Your Customers Will Love You!

pattygale · Joined: 13 Sep 2004 Posts: 698 Location: Colorado Springs

Article Title: Your Customers Will Love You!
Author: Patty Gale

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Article Body:

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I recently contacted an insurance company to send me a change of beneficiary form. 4 weeks and 3 phone calls without an acknowledgment.

Last week, my printers stopped printing. I called the manufacturer, the technician stayed on the phone with me until they were working again, it took over 3 hours.

The insurance company must be doing so well that they must not need my business, yet the other company realizes the importance of every single customer and how that affects their bottom line. They have given me all the more reason to remain a customer for the future.

Much of "big business" has abandoned customer care. Walk into any "super store". When was the last time you walked into a department store to find sales personnel actually there to help you rather than to just checkout your merchandise?

Years ago, the butcher knew exactly what cut of meat you preferred. The dry cleaner would have your clothes ready before you arrived, the baker knew your kids’ names.

Business owners became your friends and they genuinely cared about you as they realized the importance of their "bread & butter" customer. You became their customer for life, as it was a matter of trust and loyalty.

Today, home & other small businesses do not have the financial resources of large companies. This presents an incredible opportunity to provide a level of customer care that was represented by those businesses of long ago.

It is well known that it costs far less money to keep existing customers than it is to attract new ones.

What happens when someone walks into your store or lands on your website? What is their customer experience? Who is the first person they see? Will they be welcomed like a good friend or will they be turned off by indifference? What do you do after they become your customer?

We are all taught to have a business & marketing plan, but does your business have a well-prepared customer care plan?

The opportunity for small businesses to fill in the gap is incredible! Don't let it pass your business by.

Your Customers Will Love You!

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About the author:

Patty Gale is a successful, full time Internet entrepreneur. She traded in her suits, hose and heels in 2001, works from anywhere with a laptop and Internet access and is passionate about teaching others how to do the same.

Receive several free reports and stay updated with her newsletter, “Your Success is Waiting!” Visit: http://www.PattyGale.com