Flyers vs postcards

utahbabyguide · Joined: 25 Feb 2008 Posts: 24

I want help deciding which one I should get printed- (about the same price)... they will be going into bags that will be given away at various baby events and pediatricians offices. Both will be full color. The postcard option will be 4" x 6", with very stiff paper. The flyer option will be 8.5" x 5.5" and a little thicker than standard copy paper, but not much.

Any thoughts? Has anyone tried both and gotten a better response from one or the other?
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Lauren · Posted: February 25, 2008, 11:40 pm Post subject:

Well, I have sent postcards, and greeting cards as marketing tools, but can't say that I have experience with using them as part of a sample bag. My thoughts would be that the postcards might be better because they are more compact, could fit easier on someone's fridge, sturdier, etc. BUT - it might depend on how much information you want to have printed on them. Wink

If you can get it all on a postcard I'd go with that.

Hope that helps some. Smile

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Anita · Posted: February 25, 2008, 11:43 pm Post subject:

My own personal preference is post cards.

However, with that said, as I was reading your post, something did pop into my head.

If you use post cards, I wonder what the chances are of people actually using them? I know there are a lot of "freebie" people out there that use every single free item them get ... right?

Well, who's to say they wouldn't actually use the post card? THEN not only did you catch the attention of the person who got the card but also you stand the chances of catching the attention of not only the person who took it but also the person who receives it in the mail AND anyone else who touches it in transit??

Hmm ... that is definitely something to think about there. Especially if they're going to cost the same price Wink

Besides, I also think it's easier to toss away a flyer than it is to toss away a much stiffer material of a post card - but then that just could be the pack rat in me, lol! I have a file at home here that I keep things such as that ... just in case I may need it in the future OR I know someone else who might be able to use it.

OH! And that just gave me another idea ...

You could also include on the post card somewhere ...
Something just little would be good enough...

Go to UtahBabyGuide.com - Subscribe
Be a good friend - buy a stamp and pass it on!

OR

Not for you?
Be a good friend - buy a stamp and pass it on!

Hmm ... I don't like those words exactly, lol. I didn't put a whole lot of time into it but you get the idea. I think I do like the first one better though.

I just think it might entice them to share the free magazine with someone they know might want it. I mean it's a free magazine after all. And you're reminding them that they'd be being a good friend by simply buying a stamp and passing it on.

OR

Now that I think about it ... I'm not sure I particuarly care for the "Buy a stamp" cause you're remindind the really cheap people that it's gonna cost them, lol!

In that case, you could say something like

Go to UtahBabyGuide.com - Subscribe
Be a good friend!
Attach a stamp and pass it on!

OR

Go to UtahBabyGuide.com - Subscribe
Be a good friend!
Attach a stamp and Share the Wealth!

Anyway ... sorry, you didn't ask for all that, lol! Just a little something that popped into my head. My creative side coming through!

I'd love to hear from others too!

Take care,
Anita Razz

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sewcute · Joined: 17 Feb 2008 Posts: 58

Hi all,

As for myself, I like post cards better. Smile

They don't take up much room in the customers bags and less chance of getting crumbled up.

Plus post cards don't take up much room when posting them on the refrig.
I do that alot especially if I want to remember a sale.

just my two cents. Smile

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utahbabyguide · Joined: 25 Feb 2008 Posts: 24

Oh! I love those ideas!

I like the idea of actually making it mailable, too! I could just put a picture of a really cute baby on the front of it, and in sort of small writing put "www.utahbabyguide.com" on one line and "The FREE magazine for new and expecting parents" on another line and not clutter it up with anything more than that, so that it doesn't look like an ad at first. That might make it more likely that people will use it as a post card, don't you think?

Maybe I can post a pic when I get it figured out.

You guys are so sweet for answering my question so quickly! THANKS!
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DeeBishop · Joined: 27 Dec 2004 Posts: 25 Location: Crossville, TN

I like the idea of a postcard better, too. And I agree... making it usable is a GREAT idea! Let us know how it goes.
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Ravish30 · Posted: March 26, 2008, 10:34 pm Post subject:

I agree with using postcards! I get mine printed up with my biz info and a imprinted coupon on the backside.
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pattygale · Posted: June 17, 2008, 10:40 pm Post subject:

Postcards have a much better chance of winding up in the pile of kitchen "stuff" on the counter without ever being seen.

Greeting cards are the much better option since they come arrived in a sealed, personalized envelope and have to be opened in order for the message to be seen.

Patty
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